You’ve got about 3 seconds
Every Elevator Speech book, system or marketing expert you’ve ever read or heard has claimed you have 15-30 seconds to answer The Question (“What do you do?”). But you don’t. You’ve got about three…at first. Any longer and the other person will flee from you.
So hit the ball back
In an Elevator Speech you’re actually playing a game of Verbal Ping Pong. The person you’re talking to starts by serving you the ball with The Question. The game immediately ends if you hold on to it. The only way to keep the game going is for you to hit the ball back.
You’re talking to a person, not giving an interview to the Wall Street Journal
Powerfully position what you and your company does through a progressively-revealed, CONVERSATIONAL answer. Why? Because you’re giving your Elevator Speech to a person, not delivering a press release.
You’ll know they’re hooked when they give you the non-verbal “Baaaargh?” Scooby Doo Response. That’s an opt-in signal that says “I’m interested…keep talking a little more” – Verbal Ping Pong.
Ready to play Verbal Ping Pong? Invite Brian Walter to your next meeting! Get in touch at 425-837-0669 or brianbrianwaltercom (brianbrianwaltercom)
Find out more about Verbal Ping Pong®:
Download a PDF fact sheet with complete details about Brian Walter’s proven Elevator Speech System. Verbal Ping Pong® Fact Sheet >